September 10 – 13 | Southern Gravel

Starting Thursday, September 10, IBM is bringing the excitement of the US Open to the heart of New York City at Madison Square Park for a second year.

Madison Square Park will become the homebase for the intersection of sports and AI, giving New Yorkers and visitors alike the opportunity to experience IBM’s technology and innovation which is helping transform how millions of fans engage with one of the world’s premier sporting events.

The free fan experience will feature live screenings of the US Open semifinals and finals, giveaways, and activations, including:

• IBM Serve Speed: A tennis serve simulator that lets attendees see how their serve speed and accuracy stacks up against the pros.
• Calling the Shots: An AI-enabled ping pong tables that allows attendees to test their skills and serves up an AI-powered recap of the match
• AI Photobooth: Attendees can snap an AI photo that puts them right inside iconic US Open and NYC personas.