Communications and Marketing Senior Manager

Background

Madison Square Park Conservancy (MSPC) raises 100% of the funds needed to operate Madison Square Park, a 6.2-acre public greenspace in the heart of Manhattan. In addition to maintaining the park, MSPC supports nationally recognized horticulture, commissions contemporary public art, and plans and implements sustainability initiatives and free programming.

Position

MSPC seeks a full-time Communications and Marketing Senior Manager to work with the Executive Director, all departments and external consultants on press strategy, social media, outreach, and brand messaging. The ideal candidate is: a dynamic, enthusiastic individual who enjoys working on a small team in a collaborative environment; comfortable both taking initiative and direction; and excited to learn current trends and best practices in communications that will expand awareness about the park and enhance its fundraising base.

KEY RESPONSIBILITIES

The Communications and Marketing Senior Manager will:

Develop a holistic communications strategy across all departments and audiences in collaboration with the Executive Director, department directors, and external consultants
Oversee and implement digital communications (website, e-newsletter, and social media)
- Plan, write, and edit content across social media, website, and e-newsletter in collaboration with corresponding departments
- Write and execute weekly e-newsletter, plus dedicated email blasts as needed
- Coordinate and manage social media channels and campaigns
Monitor social media activity and engagement
Build and foster community across all communications channels
Report on analytics
Manage graphic design needs across all departments
- Consult with staff and external design team on materials such as signage and banners, event invites, and other event graphics, staff uniforms, external presentations, etc. and manage production
Coordinate public relations and press strategy
- Collaborate with Executive Director, department directors, and external comms firms on public relations strategy, press releases, and outreach
- Support external PR firms with scheduling, press requests, and other needs
- Draft press releases, press kits, and other communications materials as needed
Support MSPC events and programs

Qualifications

Bachelor’s degree or in lieu of a degree, consideration will be given to relevant work experience and certificate programs and classes in communications, marketing, and related fields

A minimum of three years’ experience working in a communications and/or marketing capacity
Fluency with social media (Instagram, Facebook, Twitter), Mailchimp, WordPress and current trends
Superior writing, editing, and written and verbal communication skills
Experience with Adobe InDesign, Photoshop, Illustrator, Hootsuite, WordPress, MailChimp, SurveyMonkey and Canva
Excellent organizational skills, attention to detail, and thoroughness

Compensation and Schedule

Annual Salary Range: $60,000 – $70,000, plus benefits
Benefits: Employee Health plan, Dental & Vision Plan, Vacation/Sick/Personal Days, Floating Holidays, 401K Plan
Schedule: Flexible 4- or 5-day schedule; 3 days in office required

tO APPLY

Please email a cover letter and resume as a single attachment to jobs@madisonsquarepark.org with the subject line “Communications and Marketing Senior Manager.”

Only those candidates selected for an interview will be contacted. We encourage applications from people with BIPOC identities. Please be aware that MSPC requires all employees to be vaccinated for Covid. Accommodations will be considered for a disability or religious-based reasons.

The Conservancy prohibits discrimination against applicants for employment because of the individual’s race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital status, domestic partnership status, genetic information or predisposing genetic characteristics, military status, domestic violence victim status, arrest or pre-employment conviction record or any other characteristic protected by law.